10-11-16

Adidas Parley

The innovative minds at Adidas HQ have left us all bowled over with their latest product – the Adidas ultraboost ‘Parley’.

Modelled by our very own Reece B, each pair of trainers are made using 11 recycled bottles from Ocean waste.

Teaming with Parley for the Oceans, the project aims to draw attention to the increasing problem of people dumping their unwanted plastic in the ocean.  The green wave pattern, created from recycled netting that has been spun into thread, serves as a reminder of the product’s message whilst keeping a great fluid design to the footwear.

TeamW is proud to support this effort and cannot wait to see the reaction to Adidas’ striking new media.

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